The Pioneers in Producing Low Tar and Nicotine Cigarettes in Indonesia
BokorMas
BOKORMAS means the gold bowl in Javanese, a pot made of copper or gold. In history of the Kingdoms of Java, bokor was used to store gold jewelry belonging to nobles and rich people at that time. So that BOKORMAS signifies an icon of successes of production of domestic-scale cigarette clove that loyal to maintain the quality of flavor, according to the meaning that carried the Success, Quality and History. Knowing what consumers want, companies will succeed. BOKORMAS wants to become an important player in the cigarette market arena in the country with consumer-oriented adult smokers. BOKORMAS tries to offer quality products according to the tastes and choices of consumers.
BOKORMAS became the brand of the clove cigarette making company chosen by five brothers when it was founded in 1949, bringing the meaning of Success, Quality and History. BOKORMAS was initially a merely small level home- made cigarette manufacturing industry that meets the needs of the local market in Mojokerto. This small town is located about 50 kilometers, West of Surabaya. Cigarettes produced by BOKORMAS can fill the gap of kretek cigarette market in Mojokerto for several years. And after the first, second and third of five brothers passed away, the business was continued by two last brothers to develop and achieve success like the spirit brought from the logo BOKORMAS above.
The application of quality manage- ment standards or quality-based company management has been the main standard system since 2015. ISO 9001 certificate can be functioned in many business organizations, in any field of business. There are now more than one million companies from 170 countries with ISO 9001 certification. This standard relies on a number of management principles, including the main focus on consumers, motivation and impact on corporate management, an approach to process and continuous development. The use of ISO 9001 helps to ensure that consumers can consistenly get good products and services, which in turn gives many benefits to the business.
